Keep on the look out for MTA’s new RYR promotion for students created by students!

by MTA Rate Your Ride on May 3, 2012

According to our estimates Baltimore City School students ride MTA’s buses around ½ a million (or more) times a month. That’s about 25,000 boardings a day, but Rate Your Ride was only getting less than 10 ratings a day from persons traveling to or from a Baltimore City Public School.

Taking a look at the Rate Your Ride dashboard, in particular the number of ratings for Baltimore City Public School students, we noticed that we had to do something to engage student participation. Therefore, we decided to partner with Wide Angle Youth Media.

Wide Angle Youth Media is a non-profit organization that provides Baltimore students with media education. This year, OSI Baltimore supported Wide Angle’s Design Team, a group of students from Digital Harbor High School, who are producing media campaigns to create positive and tangible change within the MTA bus system, aiming to improve student attendance in Baltimore City schools. In 2011-2012, the team’s first year, they produced a print campaign designed to encourage youth participation in the interactive Rate Your Ride program.

RYR poster for students

The team created catchy RYR posters and business cards to promote the RYR program to other Baltimore City students. In April the colorful posters have been distributed to several hundred bus shelters around Baltimore city and will be installed in over 80 middle and high schools. In addition, over 34,000 business cards promoting the program were distributed to city school students!

On April 30th, the Design Team along with their instructor Becky Slogeris came to the MTA headquarters to learn more about the Rate Your Ride program, particularly about data processing, storage and display. In addition, the students received a tour of the Office of Performance Management, located at the 25th floor at the MTA’s headquarters on Baltimore Street. The students also presented their newest project, which is creating infographics based on the Rate Your Ride data, to the MTA’s Chief Performance Officer, Michael J. Walk.       

Look for the new RYR posters, created by Wide Angle Youth Media students! When you spot one, take a picture and send it to–rateyourride@mta.maryland.gov.

Get creative with it! (Please keep it family friendly). The best pics will be published here on our website.

                                                                                 

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